SEO for Editors -- a Case Study

Original Headings

These headings are short and untargeted.

They do not give clear indicators to users or search TYPEs as to what content is behind these links or where they lead to

Keyword rich headings

Traffic targeted keyword rich headings provide a clear idea of what the content is available and where the links lead to. The keywords used help attract relevant traffic, such as searches for "TFT monitor review".

In-line article link

Links from one article to another should pay careful attention to which keywords they include in the link text.

Ideally they include keywords that are relevant to the type of traffic you want to attract.

Only one keyword (Blu-ray ) is targeted by this link.

Keyword rich in-line article link

By extending the link text we can target an additional term that is being used in search phrases:

Searches performed in Feb 2006
2563 blu ray
412 blu ray hd dvd
66 blu ray disc
59 hd dvd vs blu ray
35 sony blu ray

Traffic targeted keyword rich in-line link with informative tool tip

But sometimes there are higher traffic alternatives(!):

Searches performed in Feb 2006
21530 play station 3
1552 sony play station 3
1389 play station 3 release date
626 play station 3 release
399 play station 3 console

Blogging

Blogging allows editors to target niche searches and generate more keyword rich links to their own sites and other external content on the fly.

Blogging about niche content

Blogging about niche content is a bit like a high interest savings account. "Old" content can generate massive interest month after the event. The latest comment posted at time of writing was 10th march.

Reader participation

Blogging also allows for greater and more relevant reader participation!

Relationships with your users

And by responding to bloggers and updating your posts accordingly you can build and improve relationships with your users!